Replay: Ten ways to self-promote your novel

It’s tough to get people to notice you these days. The bookshelves are ever more crowded with new offerings. At the same time self-promotion is more important than ever. So in that spirit, I thought I would share my ideas on Ten Ways To Self-Promote Your Novel. You’re welcome.

1:  Make T-shirts…


This technology is becoming surprisingly affordable, so everyone’s doing it, which is why nobody, and I mean nobody, notices personalized T-shirts anymore, unless your book is called NAKED GIRLS DIPPED IN OIL.

2:  Start a website or blog…


Because no one’s doing that, right?

3:  Go into an Apple store and put your book’s website up on all their computers…

Apple store

Confession: I’ve actually, no kidding, done this.

4:  Go across the street to Best Buy and do the same thing…


You might want to hurry up, however.

5:  Reveal on your website that JK Rowling really wrote your book…


After all, no one can prove she didn’t.

6:  When you’re out with people, state repeatedly that you wish someone would write a book about…whatever your book is about…

people in bar

You’re in a bar with seven other people. They’re talking about whatever when you say, loudly, “You know, I wish someone would write a book about mutants who take over the world and make it Christmas every day!” When everyone ignores you, wait ten minutes and say it again.




8:  Start a fragrance, perfume or clothing line.


Other ideas: wacky bookmarks, interactive apps, coloring books, a CD featuring the music mentioned in your novel.

9:  “Accidentally” leave a pre-release copy of your book on a bar stool…


Worked for Apple. More recently, it might have worked for the producers of Showtime’s Homeland too.

10:  Sex tape!

sex tape

Nuff said!


2 responses

  1. Hmm . . . maybe opt for choice #7. No need to be subtle about it. Plus, the importance of the baseball-fan market for novelists cannot be overstated :-)


    October 4, 2013 at 7:43 am

  2. Reblogged this on North Country Writers' Night Out.


    May 1, 2014 at 3:33 am

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