Gwyneth Paltrow’s second conscious uncoupling
No, she’s not getting another divorce, since she hasn’t remarried (though there are rumors of that on the horizon).
But Gwyneth Paltrow is saying goodbye to GOOP. (Should that be GOOPbye then?)
The 43-year-old lifestyle guru is separating from her brand to spend more time with her spa treatments, home redecorating parties and splurge vacations in Saint-Tropez.
Seriously, no reason was given for her change of strategy. Just a few months ago, in fact, she had stated that she’d basically retired from acting to make GOOP her full-time endeavor.
I’m not sure how this is possible. The website has her initials, or some strange variant thereof, said to be a nickname the actress likes. Then again, she named her daughter after a fruit. Or maybe it was her favorite laptop.
She really believes she got where she did the same way as, say, Claire Danes did. “[My father] said, you know, ‘You are completely on your own.’ He never gave me anything…So, the idea that I am spoiled or that I didn’t work for what I have is just not accurate.” I’m sure no one on the receiving end of her phone calls and auditions knew who her parents were. And the fact that her first substantial appearance to the world was in a film made by her godfather, who also happens to be Steven Spielberg, is complete coincidence.
To me her “lifestyle” choices largely have the ring of celebrity New Age hedonism. Not that that isn’t very popular—everyone today wants to be famous—but she sometimes acts like her website’s mission is to save the world. But she has more followers than I do, so maybe I should just keep my mouth shut.
There’s nothing wrong with splurges. But when GOOP calls a woodburning backyard pizza oven or a facial that costs more than most house payments a “splurge,” when its holiday gift guide would make even George Soros blink at his credit card statement, you have to wonder what world this chick lives in.
The Gwynnie who says she’s got it tougher than most people, and that other moms can keep themselves in the flawless shape she does if they really work at it appears to be rather tone-deaf to the very people who made her rich and famous, spending their weekend crusts to see her Miramax movies at cineplexes in suburban cities she probably despises. Not to say there aren’t media outlets that are very sympathetic to this sort of lifestyle. Their readership is exactly the demo that goes for such very blonde, very New England-y inhabitants as those who seem to come to GP’s soirées. Most such rich people just enjoy this lifestyle quietly, however, and don’t feel the compulsion to rub others’ noses in it.
As for GOOP, “My dream is that one day no one will remember that I had anything to do with it,” she recently said. Amen. But perhaps it wasn’t her dream. Perhaps it was the dream of others, business partners who came on board and possibly suggested the uncoupling. I have no idea if that actually happened, but the about-face stance seems very sudden and, to me, very un-Gwyneth. What’s she going to do with all her free time, Shakespeare in Love 2: Viola Returns from Virginia? (Actually, that could be pretty good.)
I am sad that now I won’t know where to get the best colon-cleanse, but I guess I’ll just have to use Yelp or ask my tony friends.
Meanwhile, join me in saying goodbye to GOOP as we know it.